Joshua Ligairi » 4.21.11 »I'm getting really good at big announcements with no specifics. Often, as with Knights of Mayhem, that has to do with the odd secrecy of the entertainment business more than anything else. In this instance, however, it is because I literally don't know the specifics. Despite months of deliberation and negotiation, details surrounding the distribution of Cleanflix are still a little hazy.
One thing I do know...we have signed a distribution contract with an awesome start-up indie distributor called United FIlms. Jason Connell, the man behind United Films, has distributed a few great documentaries in the past (including nostalgic favorite, The Rockafire Explosion) under the banner of his own production company, Connell Creations. Now, Jason, whose primary focus is the impressive network of six international film festivals that he runs in New York, Los Angeles, London, Chicago, San Francisco, and Tulsa (his hometown), is ready to get serious about indie distribution and has chosen Cleanflix to launch his new distro company (along with a pretty/mumbly fictional narrative called Gabi on the Roof In July that Cleanflix screened with at Cinequest and Sidewalk Film Festivals in 2010).
We really like Jason, we're excited by the huge network of exhibition and distribution contacts that he has cultivated through his film festival work, and we think his hybrid approach to distro is the right choice for this specific film in this specific market. So what will that include? Not totally sure at this point. We've discussed a myriad of options and tactics from the most traditional to the most radical. It seems that DVD, TV, VOD will all happen in one way or another and a semi-theatrical run of the film is still looking like a very reasonable option. I, for one, would be very happy about the possibility of a grassroots tour in my future, but the reality may look a little more limited and digital and hybrid. We'll see.
All that I can say for now is: Details forthcoming.
