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Cleanflix, a film that I shot for two years and edited for one with my co-director Andrew James, will premiere at the Toronto International Film Festival this September. TIFF is one of the premiere festivals in the world, along with Cannes and Sundance, and boasts an annual attendance in the neighborhood of 300,000 people. Screening at a festival this size offers some amazing opportunities for our film. The announcement was made today on Indie Wire and a media circus ensued with articles in The Hollywood Reporter and Variety, among others.
We sent out our own press release too, hoping to spark some interest from our local Utah media outlets, but they were less interested. Guess what? Don't need 'em. Variety refers to Cleanflix as one of this year's "hot docs" and we are seeing interest in the film throughout the industry. From an interview with Toronto programmer, Thom Powers:
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There is always a lot of pressure to promote and sell your film and yourself at an event like this, but that is all just fading away into the background for me. I am just happy that we have a film that we love and that we get to share it with so many people in such an ideal setting. This promises to be a truly wonderful experience for us.
You can blame Canada for that.