Michael S. Gant » 02.24.10 »
At first, Andrew James and Joshua Ligiri's fascinating documentary Cleanflix seems to be about a no-brainer issue. Uncomfortable with sex, nudity and (to a lesser extent) violence, Mormon consumers want to watch cleaned-up DVD versions of mainstream Hollywood fare. Some canny entrepreneurs fill the need by creating Clean Flicks, an operation that uses digital editing software to cut out the swear words and stray boobs from hit movies and then rents the sanitized versions out of franchise stores in and around Salt Lake City.
Of course that business plan rankles advocates of artistic freedom—not to mention copyright-conscious directors and movie studios. But wait. Directors have long stood still for bowdlerized versions of their films on TV and airplanes; many DVDs are recut to have more sex and violence than the theatrical version—so much for the integrity of the original release. If there is such a lucrative market for these DVDs, why doesn't Hollywood just step in and rake off the profits?
As the film progresses, motives and methods grow murky. The founder of Clean Flicks ends up in competition with some of his own franchisees; two store owners start a running feud. The legal arguments used to skirt obvious copyright violations soon succumb to a concentrated assault of big-firm suits. But a guerrilla market flourishes as the most dedicated and weirdly charismatic of the censored DVD sellers, Daniel Thompson, keeps finding ways around injunctions and other sanctions. By turns creepy, theatrical and even sympathetic, Thompson proclaims his mission to keep Mormons entertained but unoffended, even acting something of a cult leader to the grateful members of his DVD club.From there, Cleanflix cruises to a twist ending that no screenwriter would have dared propose. The film features many fascinating interviews, with an appearance by director Neil LaBute, who turns out to have a Mormon background. It's a terrific tale, even if the film never does answer the essential question, why would Mormons even want to see Kill Bill or The Big Lebowski in any form?
Direct link to the review at MetroActive.com. Follow Michael S. Gant on Twitter @Michael_Gant.
